Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

12.18.2009

New Year! New Goals! New Mindset!

As another year draws to a close, it is a good time to reflect on your business's progress over the past year and plan how you want your business to develop in the future. With the current economic climate, the "business as usual" that many of us were accustomed to has disappeared. In fact, the new economy, plus the insurgence of technology into every part of our lives, has changed the business world forever. Many people take these changes for granted or resist them - I don't and neither should you. You should regard them as once-in-a-lifetime opportunities! What mindset do you have? Do you make things happen? Do you watch things happen? Or do you just wonder what happened? Below are my "Fave Five" recommended tools that can help your business survive and thrive in 2010!

#1 Set goals! Written goals should include long term plans for your personal and business life. Be sure that the goals you set are achievable, specific, and measurable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration. Establish goals for 10 years from now, five years, one year, and then one month. Set financial goals by creating a budget; sign up for our "Budgeting/Forecasting in QuickBooks" online class.

#2 Systematize! Set goals and make "To Do" lists! When you consistently rely on lists to govern your day, you can expect to get 25% more done in a day. Implement the Minutes Matter Measuring System, Work Order System, or Instructional Systems to streamline these processes to save you time and eliminate costly communication errors!

#3 Market in a New Ways! Promote your business regularly and consistently. Don't let this task slip to the bottom of your to-do list! If you want to attract new customers, you have to make promotion a priority. Use Studio as a marketing tool and watch for the introduction of our newest marketing project "The Power of I." There are plenty of low and no-cost ways to promote your business, such as newsletters, ezines, social networking, and blogs. The first step is always the most daunting, so why not delegate this task? Minutes Matter offers a Blog Setup Service for only $247. But don't wait too long, this introductory price ends with 2009, so sign up now!

#4 Do the Math with Technology! Use Minutes Matter's QuickBooks & Quoting 7.1 to quote on the spot, pay bills, quickly calculate yardage, and systematize your accounting. You'll save tons of time by using our item codes, chart of accounts, templates and pricing. This is the most affordable and most complete QuickBooks add-on system for designers and window treatment professionals. As an added benefit, you will have access to FREE QuickBooks advice using our private online forum, Minutes Matter QuickBooks Community. Once again, Minutes Matter is here to set you on the right path. We have included a FREE one (1) hour private QuickBooks setup consultation to get you up and running quickly! If you already have QBQ, but still need a little help, you can purchase a One-on-One Consultation with Vickie.

#5 Get Educated Online! Take classes directly related to your business (like the Minutes Matter University online classes) or indirectly related (like taking a class to learn computer basics). During the past few years there have been dramatic changes in communications and technology. Computers are more powerful than ever! Are you taking advantage of new technologies to unlock new opportunities? The list is endless and is growing more every day.

The changes and advances in technology provide us with the opportunity to operate on the same level of play with the smallest and largest businesses in the world! Today you have the opportunity and the tools to contact and sell to more prospective customers than anyone's wildest dream a few years ago.

Think about all your software and what it will do for you, write letters, design window treatments and space plans, create web pages, brochures, newsletters and books (to name but a few) all with the click of a mouse. If you look back in time to 10-15 years ago, none of these advantages were available to the average person. The power has shifted to us and we need to take advantage and use that leverage. All of the technology that we are taking for granted is there to be used; do you have the mindset to use it?

The opportunities are huge and endless. Some people say that opportunity never comes their way, but this is not true. Opportunity is all around; you just need to make an effort to go find it. It is an arena where there is plenty of opportunity for new people to get involved. We all have our own unique skill sets to use as well.

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What mindset do you have? Do you make things happen? Do you watch things happen? Or do you just wonder what happened?

10.30.2009

Favorite Finds at High Point Fall 2009

Jerry and I returned from High Point Furniture Market in High Point, NC, last Friday. We were there for almost nine days. Wow, talk about a long show ~ we were both exhausted! I guess it has to be that long since the market is so large and there is so much to see. For Minutes Matter, this was our busiest market ever, however, we did take time out to visit several showrooms and take a few videos with our Flip Video Camera. If you have never been to High Point, I definitely recommend it. It's a great experience. There are so many products you won't see anywhere else. Just watch some of these videos and you will see what I mean!

(click on a picture below to view the video)


Favorite Find #1: Peninsula Home Collection Company
This company had gorgeous furniture pieces and were very designer friendly.
Website: www.phcollection.com
Order Requirements: No minumim opening order for designers

Minutes Matter Studio
*Song: Fireflies by Owl City


Favorite Find #2: Englishman's Fine Furnishings
Beautiful outdoor patio pieces!
Website: www.englishmansfurniture.com
Order Requirements: No minimum order.
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*Song: Hallelujah by Brandi Carlile


Favorite Find #3: Crestview Collection
Great prices on lamps.
Website: www.crestviewcollection.com
Order Requirements: $350 minimum order.


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*Song: Show Me What I'm Looking For by Carolina Liar


Favorite Find #4: Guild Master
I loved everything in this showroom!
Website: www.decorize.com
Order Requirements: $250 minimum order.

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*Song: Stop and Stare by One Republic


Favorite Find #5: Wilson Clement
This company had beautiful unique glass pieces.
Website: www.wilsonclements.com
Order Requirements: $250 Minimum - 15% shipping & handling.

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*Song: Free by Sarah Brightman

10.09.2009

The Power of I,- Secret #1

The Power of I is the first-ever marketing book to address the specific needs of the Interior Design Industry. Detailed, step-by-step instructions and real life examples will be your guide to exponentially grow your business. Once you have the key concepts in place, you'll be amazed how effortlessly you'll generate substantial profits; even when others around you are struggling to break even. If you are serious about building a lasting and profitable business, this book will be your roadmap. The Power of I reveals the secrets of three of the industry's award winning innovators, Debbie Green, Casey Green, and Jackie Von Tobel.

In this book, we will show you how to take Studio to the next level to expand your business! Studio is not only a perfect communication tool between you and the client, the workroom and installer, but it is also a fabulous marketing tool. Studio can be used in so many unique ways for marketing.

Power of I: Secret #1 Revealed . . .
Here's a sneak peak of one of the marketing tips which uses Studio as a primary marketing tool. After completing a project, let the client know how much you enjoyed working with them by asking permission to post an article on your blog regarding their project. This is a win-win marketing idea! Not only do you show off your talents but also the clients LOVE to be published! The end result is they tell their friends, who check out your blog; opening the doors for tons of new potential clients!

Check out my Dandelion Blog to see some examples of how I use Studio to get referrals Blogs are a very economical but a highly effective way to market your business. If you don't yet have your own blog, we can help you with that too! Sign up today and let us set up a customized blog for your company.

I can't wait until you get a glimpse of our newest project The Power of I. It's the ultimate marketing system, once implemented your business will never be the same.

9.20.2009

A Minutes Matter "Lock Down" at Mayor's Mansion Inn!



Casey and I just returned from a week long "lock down." We made the decision a couple of months ago that we had to get away for a week of uninterrupted time to work on our new Power of I marketing book for the interior design industry. A "lock down" for us means no phone calls and NO EMAIL. Yikes!!! That's really hard for me.

WOW! We accomplished so much during our "lock down."

The Power of I is authored by Casey, Jackie, and myself. Since we had already spent considerable time on our content, this past week we worked on additional text, graphics, and Studio templates. Not only will it include never before heard of marketing ideas but we are also developing a supplementary Studio Marketing Module with actual templates to create your own marketing materials within Studio. The templates will include electronic storyboards, numerous unique postcards, brochures, door hangers, gift certificates, request for testimonials, and magazine articles, just to name a few. This book is guaranteed to help you implement a marketing plan that works, looks professional, and will also help you establish processes to systematize all your marketing efforts. Look for more information on our exciting new project in the upcoming months.

About the Mayor's Mansion Inn . . .
For our "lock down," we knew that we needed a quiet place to be creative. We thought a bed and breakfast would be the perfect environment to keep us focused and inspired. We didn't want to spend a lot of time driving, so Casey found a B&B in Chattanooga, TN, called "The Mayor's Mansion Inn." We made sure our room had a large table so we would have plenty of room to spread out our work. We took two 22" external monitors and external keyboards, which made our work so much easier. My laptop served as an extended monitor; I loved it. We worked on the book for twelve hours each day of our six-day stay.

I took all the photos below with my iPhone. Hmmm, I couldn't seem to correct the back light issue when Cindy, the owner of the mansion, took the photo of Casey and I.




All the rooms at the mansion had custom made window and bed treatments.





The bathroom had the longest shower curtain I have ever seen, I couldn't capture the shower curtain in one shot. I think the ceiling was almost 12'.





I didn't realize Casey had never stayed at a B&B until we were eating our first gourmet breakfast on Tuesday morning when she mentioned to another guest that this was her first stay at a B&B. At one point, Casey said "I am never leaving here." I can certainly understand why she made that statement. The staff waited on us hand and foot and our wish was their command. We were both amazed and loved every minute of our stay!


Everyday, we were served a three-course breakfast. I know you are thinking, "A three course breakfast?" First, we were served an appetizer (fresh fruit in a stemmed glass on a doily), the second course was the main course (French Toast with Banana's Foster), and finally the last course was a dessert (one day was Strawberry shortcake; shown below). Casey and I never knew we should be having dessert for breakfast. Getting back into reality after our fairy tale life at the B&B will be a difficult adjustment for the first couple of days. Who is going to bring my hot tea and Casey's coffee on a silver platter? We need to book another trip soon!